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Embedded Operator for PE-Backed Healthcare Platforms

Embedded Operator for
PE-Backed Healthcare Platforms

You're being asked to build the plane while flying it.

Hit your growth targets. Professionalize operations. Build the commercial systems. Integrate acquisitions.
All while running the business with a team that's already at capacity.

I've built it before at PE-backed healthcare platforms, under the same pressure.

Now I embed with leadership teams to build it with you.

Start a Conversation →

See the Work →

The Gap

Between Thesis and Execution

The thesis modeled the outcomes, not the infrastructure to deliver them.

No operating visibility

“We can’t measure what’s actually happening week to week.”

No predictable growth

“The board is asking where growth is coming from and we don’t have a real answer.”

No repeatable integration

“The last add-on was a scramble we can’t afford to repeat.”

What I Build

The Infrastructure to Close the Gap

Operating Architecture

Design and build the operating layer your platform actually runs on.

When the company has outgrown the way the founder built it.

Learn more →

Growth Architecture

Design and build the commercial engine that turns your growth thesis into repeatable revenue.

When the sales motion that got the company here can’t produce growth you can predict.

Learn more →

Integration Architecture

Design and build the playbook every add-on gets run through.

When the next add-on is coming and every integration still starts from scratch.

Learn more →

What you get

Outcomes the Work Produces

Visibility

The dashboard runs. You can report real numbers, with explanations, before the board asks.

Predictability

You know where next quarter’s growth is coming from. The pipeline runs as a system your team operates.

Deal Capacity

Each integration adds capability. The next add-on takes less of your team’s runway than the last one did.

Credibility

No thesis resets in year two. You deliver the plan you sold to the board.

No thesis resets in year two. The platform stays on the original plan.

How I Work

Embedded, Not Advisory

Inside,

not alongside

I operate inside your rhythm. In your meetings, your cadence, your team. The work happens in context, not in a parallel workstream competing for attention.

Build,

not advise

I don’t hand you a strategy deck and wish you luck. I build the systems, tools, and processes with your team, so the people who run them are the ones who built them.

Yours,

not mine

When the build is done, the systems are yours. Your team runs them. I move on. The capability compounds after I’m gone.

Who I Work With

Portfolio CEOs and the Funds Behind Them

Portfolio Company CEOs

Who know what needs to happen but don’t have the bandwidth to architect it from scratch

PE Sponsors and Operating Partners

Who scale value creation through specialists they deploy and bring in a builder when execution is the gap

Pre-close, I work with the deal team to pressure-test whether the platform can execute the thesis.

Pre-Close Diagnostic →

About Me

Martel Campbell

Four years as Chief Transformation Officer of a PE-backed multi-site physician services platform.

16 → 36

Practices

100 → 400+

Providers

$50M → $100M+

Revenue

I designed the investment thesis, then crossed to the operator side and built the infrastructure to deliver it. Investors design the thesis, consultants advise on it, operators run it, and each sees only their piece. I’ve built the whole chain, from thesis to infrastructure to results.

Now I do that work inside other PE-backed healthcare platforms. I embed with the leadership team, build the operating, growth, and integration infrastructure the platform needs, then leave the team running it.

How I built it →

Testimonials

From the Platforms I Built With

As growth accelerated, the board pushed for more rigor in how priorities were set and execution was managed. Before this work began, commercial efforts were fragmented, strategy was inconsistent, pipeline visibility was limited, and decision-making was reactive. Martel led a full reset, rebuilding the growth infrastructure from the ground up. The result was materially stronger sponsor confidence and a leadership team operating with far greater clarity, focus, and control.
PE-backed CEO
Multi-site Physician Platform
As a first-time CEO of a PE-backed company, I was navigating rapid growth, a transformative acquisition, and a pivotal board meeting at the same time. I knew what I wanted to achieve but needed a partner who could bring structure and clarity to a fast-moving situation. Martel was invaluable in those early days, translating strategic ambition into a concrete plan and framing our strategy in a way that resonated with both the board and the team. The work gave me leverage to lead while ensuring investors saw clear strategic direction and operating discipline.
PE-backed CEO
Multi-site Physician Platform
Many firms underestimate how difficult it is to deliver on value creation plans once day-one priorities hit, especially in mid-market healthcare platforms. Leadership teams are often stretched thin, pipeline visibility lags, and execution becomes fragmented as a result. What differentiates this work is the focus on building operating discipline through clear priorities, ownership, and sequencing without adding noise or burdening the CEO. Martel helps translate ambitions into forward momentum at moments when leadership capacity is constrained. He addresses a real infrastructure gap that investors often see but rarely have a clean, scalable solution for.
Healthcare Investor
Lower-Middle Market
In board and leadership discussions, Martel was particularly effective at bringing clarity to complex growth decisions. He had a strong instinct for framing tradeoffs and grounding discussions in the right analysis so choices could be made with confidence. Whether addressing platform growth strategy or forward-looking business transformation opportunities, he consistently showed up fully prepared, with the context framed and the work done. His ability to combine strategic rigor with pragmatism elevated both the quality of discussion and the resulting outcomes.
Healthcare Investor
Lower-Middle Market
During a period of rapid change, Martel led several of the organization's most complex cross-functional initiatives. He moved fluidly across business development, finance, clinical, and operations, turning ambiguity into structured execution. His process-oriented approach brought clarity to chaotic workflows, and he consistently guided teams toward decisions that served the business rather than the loudest voice in the room. That combination of intellectual rigor and calm leadership made him a trusted partner across the organization.
PE-backed CEO
Multi-site Physician Platform
As growth accelerated, the board pushed for more rigor in how priorities were set and execution was managed. Before this work began, commercial efforts were fragmented, strategy was inconsistent, pipeline visibility was limited, and decision-making was reactive. Martel led a full reset, rebuilding the growth infrastructure from the ground up. The result was materially stronger sponsor confidence and a leadership team operating with far greater clarity, focus, and control.
PE-backed CEO
Multi-site Physician Platform
As a first-time CEO of a PE-backed company, I was navigating rapid growth, a transformative acquisition, and a pivotal board meeting at the same time. I knew what I wanted to achieve but needed a partner who could bring structure and clarity to a fast-moving situation. Martel was invaluable in those early days, translating strategic ambition into a concrete plan and framing our strategy in a way that resonated with both the board and the team. The work gave me leverage to lead while ensuring investors saw clear strategic direction and operating discipline.
PE-backed CEO
Multi-site Physician Platform
Many firms underestimate how difficult it is to deliver on value creation plans once day-one priorities hit, especially in mid-market healthcare platforms. Leadership teams are often stretched thin, pipeline visibility lags, and execution becomes fragmented as a result. What differentiates this work is the focus on building operating discipline through clear priorities, ownership, and sequencing without adding noise or burdening the CEO. Martel helps translate ambitions into forward momentum at moments when leadership capacity is constrained. He addresses a real infrastructure gap that investors often see but rarely have a clean, scalable solution for.
Healthcare Investor
Lower-Middle Market
In board and leadership discussions, Martel was particularly effective at bringing clarity to complex growth decisions. He had a strong instinct for framing tradeoffs and grounding discussions in the right analysis so choices could be made with confidence. Whether addressing platform growth strategy or forward-looking business transformation opportunities, he consistently showed up fully prepared, with the context framed and the work done. His ability to combine strategic rigor with pragmatism elevated both the quality of discussion and the resulting outcomes.
Healthcare Investor
Lower-Middle Market
During a period of rapid change, Martel led several of the organization's most complex cross-functional initiatives. He moved fluidly across business development, finance, clinical, and operations, turning ambiguity into structured execution. His process-oriented approach brought clarity to chaotic workflows, and he consistently guided teams toward decisions that served the business rather than the loudest voice in the room. That combination of intellectual rigor and calm leadership made him a trusted partner across the organization.
PE-backed CEO
Multi-site Physician Platform
As growth accelerated, the board pushed for more rigor in how priorities were set and execution was managed. Before this work began, commercial efforts were fragmented, strategy was inconsistent, pipeline visibility was limited, and decision-making was reactive. Martel led a full reset, rebuilding the growth infrastructure from the ground up. The result was materially stronger sponsor confidence and a leadership team operating with far greater clarity, focus, and control.
PE-backed CEO
Multi-site Physician Platform
As a first-time CEO of a PE-backed company, I was navigating rapid growth, a transformative acquisition, and a pivotal board meeting at the same time. I knew what I wanted to achieve but needed a partner who could bring structure and clarity to a fast-moving situation. Martel was invaluable in those early days, translating strategic ambition into a concrete plan and framing our strategy in a way that resonated with both the board and the team. The work gave me leverage to lead while ensuring investors saw clear strategic direction and operating discipline.
PE-backed CEO
Multi-site Physician Platform
Many firms underestimate how difficult it is to deliver on value creation plans once day-one priorities hit, especially in mid-market healthcare platforms. Leadership teams are often stretched thin, pipeline visibility lags, and execution becomes fragmented as a result. What differentiates this work is the focus on building operating discipline through clear priorities, ownership, and sequencing without adding noise or burdening the CEO. Martel helps translate ambitions into forward momentum at moments when leadership capacity is constrained. He addresses a real infrastructure gap that investors often see but rarely have a clean, scalable solution for.
Healthcare Investor
Lower-Middle Market
In board and leadership discussions, Martel was particularly effective at bringing clarity to complex growth decisions. He had a strong instinct for framing tradeoffs and grounding discussions in the right analysis so choices could be made with confidence. Whether addressing platform growth strategy or forward-looking business transformation opportunities, he consistently showed up fully prepared, with the context framed and the work done. His ability to combine strategic rigor with pragmatism elevated both the quality of discussion and the resulting outcomes.
Healthcare Investor
Lower-Middle Market
During a period of rapid change, Martel led several of the organization's most complex cross-functional initiatives. He moved fluidly across business development, finance, clinical, and operations, turning ambiguity into structured execution. His process-oriented approach brought clarity to chaotic workflows, and he consistently guided teams toward decisions that served the business rather than the loudest voice in the room. That combination of intellectual rigor and calm leadership made him a trusted partner across the organization.
PE-backed CEO
Multi-site Physician Platform
As growth accelerated, the board pushed for more rigor in how priorities were set and execution was managed. Before this work began, commercial efforts were fragmented, strategy was inconsistent, pipeline visibility was limited, and decision-making was reactive. Martel led a full reset, rebuilding the growth infrastructure from the ground up. The result was materially stronger sponsor confidence and a leadership team operating with far greater clarity, focus, and control.
PE-backed CEO
Multi-site Physician Platform
As a first-time CEO of a PE-backed company, I was navigating rapid growth, a transformative acquisition, and a pivotal board meeting at the same time. I knew what I wanted to achieve but needed a partner who could bring structure and clarity to a fast-moving situation. Martel was invaluable in those early days, translating strategic ambition into a concrete plan and framing our strategy in a way that resonated with both the board and the team. The work gave me leverage to lead while ensuring investors saw clear strategic direction and operating discipline.
PE-backed CEO
Multi-site Physician Platform
Many firms underestimate how difficult it is to deliver on value creation plans once day-one priorities hit, especially in mid-market healthcare platforms. Leadership teams are often stretched thin, pipeline visibility lags, and execution becomes fragmented as a result. What differentiates this work is the focus on building operating discipline through clear priorities, ownership, and sequencing without adding noise or burdening the CEO. Martel helps translate ambitions into forward momentum at moments when leadership capacity is constrained. He addresses a real infrastructure gap that investors often see but rarely have a clean, scalable solution for.
Healthcare Investor
Lower-Middle Market
In board and leadership discussions, Martel was particularly effective at bringing clarity to complex growth decisions. He had a strong instinct for framing tradeoffs and grounding discussions in the right analysis so choices could be made with confidence. Whether addressing platform growth strategy or forward-looking business transformation opportunities, he consistently showed up fully prepared, with the context framed and the work done. His ability to combine strategic rigor with pragmatism elevated both the quality of discussion and the resulting outcomes.
Healthcare Investor
Lower-Middle Market
During a period of rapid change, Martel led several of the organization's most complex cross-functional initiatives. He moved fluidly across business development, finance, clinical, and operations, turning ambiguity into structured execution. His process-oriented approach brought clarity to chaotic workflows, and he consistently guided teams toward decisions that served the business rather than the loudest voice in the room. That combination of intellectual rigor and calm leadership made him a trusted partner across the organization.
PE-backed CEO
Multi-site Physician Platform

"Martel brought structure and clarity to a fast-moving, fragmented situation. Invaluable." — PE-backed CEO, Multi-site Physician Platform

"As a first-time PE-backed CEO navigating rapid growth, I needed someone who could bring structure and clarity. Martel was invaluable." - PE-backed Healthcare CEO

"Many firms underestimate how difficult it is to deliver on value creation post-close. Teams get stretched thin and execution fragments." — Healthcare Investor, Lower-Middle Market

"Martel was particularly effective at bringing clarity to complex growth decisions. He has a unique ability to translate strategy into actionable execution."
- Healthcare Investor

"Martel led several of our most complex cross-functional initiatives. He moved fluidly across business development, finance, and clinical operations." — PE-backed CEO, Multi-site Physician Platform

Where is the platform stuck?

Just closed, a board meeting you’re dreading, or an add-on that was a scramble. Tell me what’s happening, and I’ll tell you if I can help.

Start a Conversation →